Yankee Candle have taken 6 of there fragrances(strongest ones available anyway) and re imagined them, making them more BOLD and strong, This could be a big fail for the company, Who have denied that they reduced the oil content of there candles over and over again for the last few years.
It's a fact they didn't change the oils or the wax formulation they actually reduced the oil content from 10% to 7% across house warmer jars, (Very cheap brands use 3%-5%) Customers noticed the lack of throw and strength but Yankee Candle say it's the customers fault, not burning correctly etc
So the 6 candles which are more BOLD are now available in the USA:
Will customers like them? Especially as Yankee Candle have more releases planned later in the year.
If you get to try them do let us know your thoughts.